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Ivory Software

Core Capital Markets for Banks

Ivory Software is a well-established fintech company that has been providing trading infrastructure and platforms to banks for over 25 years. The challenge was to ‘shake off the dust’ and position Ivory Software as a leading player in the international market. 


Website Design


Logo Design



We started the project with a Messaging Workshop, where we mapped the players in the market, according to messages, tone, style, and values.

We defined who the target audience is, what their goals are, what Ivory Software provides, and how it does it.

We formulated this into marketing messages and created the visual language to support the company’s values.