Ivory Software

Core Capital Markets for Banks

Ivory Software is a well-established fintech company that has been providing trading infrastructure and platforms to banks for over 25 years. The challenge was to ‘shake off the dust’ and position Ivory Software as a leading player in the international market.

Type

Website Design

Services

Wireframes
Design
Logo Design

Year

2021

We started the project with a Messaging Workshop, where we mapped the players in the market, according to messages, tone, style, and values.

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We defined who the target audience is, what their goals are, what Ivory Software provides, and how it does it.

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We formulated this into marketing messages and created the visual language to support the company’s values.

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