The product is aimed towards young people, as the last thing you do at night before you go to sleep and the first thing you see when you wake up in the morning.
Your friends choose what you will see when you wake up, leading to chat and increased communication. The goal is to encourage interaction - to transform an alarm clock into something experiential, social, and fun. It also connects people with what’s happening that day, such as a birthday, the first day of school, etc. There is the capability to follow others and diversify the alarm clock experience - it turns waking up in the morning from something difficult to something fun and worth smiling about :)